Our Story

Bambino Mio

Our brand, Bambino Mio, is founded on the principles of quality, convenience, style, comfort and value for money. We're committed to developing products that are better for you, your baby, and your environment. Our aim is to deliver a superior customer service and product experience enabling you to focus on the joys of parenthood.

Bambino Mio was founded in 1997 by husband and wife Guy and Jo Schanschieff. Based in Brixworth, Northampton, Bambino Mio is now established as the leading brand of reusable nappies and accessories worldwide.

It all began in 1991, Guy and Jo were travelling through India where they met an American at the Taj Mahal. Over dinner they got talking about a reusable nappy laundry service offered in New York, that was it, the seed of an idea was sown.

On returning to the UK, Guy and Jo set up a reusable nappy laundry service from their home in Northampton, and although the laundry service showed slow growth, Guy and Jo were convinced reusable nappies were the way forward. It became apparent that reusable nappies were increasing in popularity, but the demand of a laundry service was limited as parents soon realised how easy they were to wash and how much money could be saved by doing so. As a result, in 1997 Guy and Jo started to sell reusable nappies and associated products directly to parents through mail order by advertising in a few magazines, Bambino Mio was born.

Now, 15 years later, a wedding, 3 children, an MBE*, over 50 awards and 70 countries worldwide; Bambino Mio is the largest and most accessible reusable nappy brand in the world. Bambino Mio may have grown in size but the core family values remain the same, to manufacture high quality, simple, reusable nappies and associated products and make them accessible and affordable to all.

Guy is also heavily involved in the Nappy Alliance which he founded in 2003 and holds the position of Chairman for the Alliance. The Nappy Alliance brings together manufacturers and distributors of reusable nappies under one body to represent the industry, dealing with political affairs and campaigning to both central and local government.

*Guy was awarded an MBE in the 2011 New Year Honours List for his services to business